Item songs or as our actors call them “Special songs”, had been in our cinema from 1950’s without going out of trend. They are many movies that got sold for mouth-watering amounts just because of having racy items songs. Even top stars such as Katrina Kaif, Aiswarya Rai, Priyanka Chopra, Kareena Kapoor, Vidya Balan, Deepika, Kajal Aggarwal, Tamannaah Bhatia and Shruti Hassan have done item songs because of huge remunerations offered by the film makers.
After many complaints on the item songs saying that item songs degrade and objectify women by putting on a flesh show, now the new trend had started where instead of using item girl in item songs, directors are using item boy in item songs to create the same hype and craze to their film which an item girl would create .
Sai Dharam Tej is the actor who is leading this trend right now by agreeing to do an item song in Raviteja’s upcoming film 'Raja The Great' under Anil Ravipudi’s direction. This song had been shot on Sai Dharam Tej and Rashi Khanna recently for a peppy item number composed by music director Sai Kartheek. Lets wait and see whether this item boy can become the X-Factor for Raviteja’s film.