While Harish Shankar, Dill Raju, and Allu Arjun are chest thumping about the "Blockbuster" hit they delivered with their latest film “Duvvada Jagannadham”, distributors are fed up with poor occupancy in theaters and giving away discounted tickets. When there are no takers even for these discounted tickets at the ticket counter, they are posting free tickets ads for Buy 1 Get 1 offer in different places to attract audiences.
Meanwhile, a leading daily had conducted some investigation on the collections boasted by "Duvvada Jagannadham" team and it declared the collections as bogus numbers and mentioned that the producers and the PR team went overboard about the films collections with fake numbers.
Even though Allu Arjun last three movies had bad talk from both audience and critics, his publicity team always publishes unbelievable numbers that led to this investigation. Now a days the producers are releasing numbers whatever comes to their mouth without any evidences, since most of the theaters are under them they keep on boasting fake collections to increase the market of the hero and thereby earning huge table profits, but the one who loses heavily in this game is distributor and the exhibitor.