Virat Kohli’s decision of opting out of endorsing Pepsi and fairness products because of their association with junk food and racism has been appreciated by everyone. Kohli refused to renew the contract with Pepsi in spite of the getting an offer of Rs 10 crore from the brand management. He rejected them saying that he doesn’t want to promote junk food as he himself leads a very healthy lifestyle.
"If I myself won't consume such junk things, I should not recommend them to others, just because I am getting money out of it. When I started my fitness journey, it was more of a lifestyle thing initially. If something goes away from that, I would not want to be a part of that or be promoting that. Things that I've endorsed in the past, I won't take names, but something that I feel that I don't connect to anymore," shared Virat Kohli.
Taking inspiration from Virat Kohli’s announcement, fans of Mahesh Babu are requesting superstar to stop endorsing junk drinks such as “Thums Up” just for the sake of money. One such die hard fan of Mahesh Babu had shared that “Mahesh Babu is in comfortable position in Tollywood and already amassed crores of rupees from both film and 20 + brand endorsements. Since he is already rich, he should not endorse every other product that comes his way, as he should be socially responsible too. Will he ask his son and daughter to drink Thums Up daily? Then why should he ask public to do that when he himself would not do it? Hope he stops endorsing such products and become a role model for his fans”